Partnership Deck

Corporate/Brand Sports Partner Opportunities

Use the power of competitive yacht racing to increase your marketing efforts at the largest world championship sailing regatta in the U.S. in 2016.

Partnership is essential for the support of Championship Sailing Events. Partner benefits include brand association and amplification, privileged access to the event for partners’ clients, dedicated space within the Regatta Village, & access to social and on the water experiences. The longevity of our relationships is paramount to our success and indicative of our focus to support our partners in achieving their goals through the offer of tailor made solutions and strategies.

Why Sailing?

  • Classic sport with upscale image and authentic values
  • Family participation
  • Environmentally friendly with commitment to the oceans
  • Team sport that promotes camaraderie and competition
  • Ideal for team building and problem solving
  • Global appeal with more than 20 nations competing
  • Growing sport that encourages younger generations to participate
  • More than 10 million sailors world wide.

Why This Event?

  • World class talent – More than 100 boats from 12 nations are expected
  • Prestigious location and facilities at Island Gardens Deep Water Marina
  • Media professionals in place to pump out content from now through the regatta dates in 2016
  • Proven history of event participation and success
  • Turnkey opportunity to associate your brand with sailing and abundant opportunities for logo placement and brand exposure
  • Ample opportunities for client hospitality and entertainment

The Basics

  • World Class Event Location – Island Gardens Deep Water Marina 
  • Three days of practice and preparation November 26-28, 2016
  • Five days of racing November 29 – December 3, 2016
  • Race village with display/sales opportunities and one-on-one interaction
  • Online branding opportunities
  • Onsite and on the boat branding opportunities
  • Hospitality on spectator boats and in race village
  • Professional media team to amplify your brand as a sponsor and maximize your exposure

Demographics

Sailing Sport Industry Data & Competitors/Spectators

  • Medium Age: 46 – 78% Aged 25-54
  • 25% company owners
  • 36% professionals or in senior management
  • 93% homeowners – 36.9% own 2+ homes
  • 64% own multiple boats
  • 77% married
  • 72% have two to four children per household
  • 45% earn in excess of $120,000 per year
  • 83% college degree – 40% post graduate
  • Over 69 million people participate in recreational boating; more than 10 million sailors
  • Over 285,000 sailboats are registered in the US; over 12,000 manufactured each year
  • Therefore Your Brand Will Align with established borrowed equity of these sports properties
  • Interact with a target audience in an active, entertaining and informative way
  • Associate with a sport that represents achievement, tradition, excitement, strategy, teamwork & competition

More Information

For more information contact Cheryl
+1 619 248 4600
sponsor@melges24northamericans.com